Netflix Gets Digital

Net video service unveils long-expected digital video distribution.
By Scott Martin

Apple CEO Netflix took a long-awaited step Tuesday into Internet-delivered video, unveiling its streaming service that will let subscribers watch movies and TV programs on PCs. The Los Gatos, California-based company will give existing subscribers limited access to 1,000 movies and TV programs at no additional charge. The company plans to offer its Watch Now service over the next six months. The Netflix download service comes amid pressure from rival Blockbuster and maneuvers from Apple and Microsoft to do battle for supremacy in the living room. "Over the coming years we'll expand our selection of films, and we'll work to get to every Internet-connected screen, from cell phones to PCs to plasma screens," Netflix CEO Reed Hastings said in a statement. "The PC screen is the best Internet-connected screen today, so we are starting there."

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