NBC Universal and News Corporation.....

…….have selected Advertising.com Inc., a wholly owned subsidiary of AOL, as the advertising management services partner for the companies’ video distribution network.

Details

Advertising.com will provide display and video advertising management services for the new video site. Advertising.com will also feature a dedicated video player embedded on that site and across its distribution partners.

George Kliavkoff, Chief Digital Officer, NBC Universal, said: “The cross-platform nature and expansive reach of this new alliance make Advertising.com the right candidate to provide ad management services”. [source]

Lynda Clarizio, president, Advertising.com, said: “We’re pleased to assist this groundbreaking new alliance with advertising fulfillment and inventory monetization. Not only will this new video network offer consumers access to an unprecedented catalog of top-notch programming, it will also provide advertisers with an online opportunity on par with the best in television and movie advertising”. [source]