First Semantic Search Engine?

ZoomInfo touts innovation in a still-emerging niche.
By Leah Messinger

Business search company ZoomInfo announced today the launch of what it's calling the first-ever semantic search engine. But is it really? The answer depends on whom you ask. ZoomInfo vice president of products and marketing Russell Glass enthuses that it's "the first example of really disruptive value being created with semantic search and semantic technologies." He said big search companies return results that are too broad to be helpful, and described traditional business information companies as "dinosaurs," which rely on time-intensive data gathering. And marketing and business analysts laud the site's newly available search functions that can be used to give meaning and structure to wide-ranging information already on the web. They see ZoomInfo as a boon for business-to-business marketers and others seeking detailed company information.

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