IN PRINT: Managed Spontaneity

IN PRINT: Managed Spontaneity

An amateur video of Diet Coke and Mentos candies mixed together to produce shooting fountains of soda was one of the most-watched videos on the web last year—and it also proved to be invaluable free advertising for Coca-Cola. To capitalize even more on the advertising windfall, the Atlanta-based beverage company hired the video makers—a professional juggler and a lawyer—to create another video of the soft drink and candy, and star in a 30-second Coke ad at the end. Coca-Cola is far from alone in embracing the advertising and marketing potential of consumer-generated videos, which exploded in popularity last year after video-hosting site YouTube became a cultural phenomenon. Companies like Doritos and MasterCard are jumping on the bandwagon of consumer-generated ads and inspiring startups like UGENmedia and ViTrue to spring up and help them manage their web content. Find out more about the new trends in user-generated advertising in the Red Herring cover story, "Managed Spontaneity," on newsstands Monday. Here is a peek into the rest of our lineup:

• "Taking the Plunge" follows the journey of a venture capitalist from Silicon Valley adapting to the challenges of investment—and local culture—in China.

• The top cricket website moved to India to be closer to the cricket craze, and now others are looking to cash in on cricket sites, as featured in "Jolly Good Play, What?"

• "Voice Control" explores the complications faced by IT managers and service providers to control hacking on VoIP networks.

This is the kind of in-depth reporting and analysis you will find in the print edition of Red Herring. Sign up for your subscription today!

'Storm Worm' rages across the globe

'Storm Worm' rages across the globe
E-mail features weather-related subject line, malicious attachment; thousand of computers infected with virus, security firm says.
Feds out for hacker's blood

 

Computer Viral Best Buys US.com Buying Guide

Attack code out for 'critical' Windows flaw

Attack code out for 'critical' Windows flaw
Computer code that exploits a recently disclosed flaw in the way Windows handles Vector Markup Language documents has been published on the Internet.
Oracle plugs 51 security flaws
Google plugs account hijack holes

 

Best Buys US.com Computer Buying Guide Answer To The Question.com Viral

Netflix Gets Digital

Net video service unveils long-expected digital video distribution.
By Scott Martin

Apple CEO Netflix took a long-awaited step Tuesday into Internet-delivered video, unveiling its streaming service that will let subscribers watch movies and TV programs on PCs. The Los Gatos, California-based company will give existing subscribers limited access to 1,000 movies and TV programs at no additional charge. The company plans to offer its Watch Now service over the next six months. The Netflix download service comes amid pressure from rival Blockbuster and maneuvers from Apple and Microsoft to do battle for supremacy in the living room. "Over the coming years we'll expand our selection of films, and we'll work to get to every Internet-connected screen, from cell phones to PCs to plasma screens," Netflix CEO Reed Hastings said in a statement. "The PC screen is the best Internet-connected screen today, so we are starting there."

Find out more in today’s story.

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